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Callaway, Thompson Speedway Join Forces in New Partnership

Tuesday, December 7, 2021

Callaway Cars Joins Forces With Thompson; Track Delivery Option Now Offered For Callaway Corvette, Camaro

Callaway Cars Inc. & Thompson Speedway Motorsports Park (TSMP) are pleased to announce the formation of a new partnership. The specialty vehicle manufacturer and the motorsports complex will apply their unique capabilities towards common objectives. In addition to marketing support, Callaway will supply engineering and other technical support to maintain TSMP’s Drivers Club fleet. Callaway will also arrange for current Callaway owners and new buyers to enjoy Thompson facilities, enhancing the ownership experience. Plus, a new Track Delivery option will be offered to new Callaway buyers. Similarly, Thompson Speedway will provide Callaway will marketing support including Callaway product promotion and race track facilities will be utilized for Callaway product and vehicle testing and validation.

Reeves Callaway, Callaway Cars Inc. Founder, Reported: “Thompson has been a motorsports institution in the Northeast for decades. The time was right for us to formalize a partnership. Each of us have our own assets to bring to the table and we’re looking forward to working together.”

Jonathan Hoenig, CEO of Thompson Speedway Motorsports Park, explained: “It’s a really classic win-win for both of us. Callaway will be able to provide us with valuable technical and marketing support and we believe the Park will provide Callaway with an excellent venue for their product development and promotion.”

As part of the deal, you can choose trackside delivery of your new Callaway Corvette or Callaway Camaro! Pick up your new Callaway at Thompson and enjoy a unique driving experience. Callaway staff will work with Thompson personnel to provide you a comprehensive introduction to your new car. The delivery team guides you through the features and capabilities of your Callaway Corvette or Callaway Camaro and shows you how your car can perform in actual, on-track conditions. You’ll get track time with your new Callaway and a factory engineer will show you how to get the most of your car’s added performance. The Track Delivery option also includes full access to the Thompson Speedway paddock area as well as lunch with the Callaway Team. 

Callaway Track Delivery Includes:

  • Personalized, Track-Side Presentation of your new Callaway
  • Comprehensive Vehicle Walkthrough with a Callaway Engineer
  • Hands-on Instruction of Track Settings and PDR System
  • Video Data Review with Callaway Engineer
  • Private Track Sessions with Personal Driving Instructor Support
  • Access To The Paddock Area
  • Lunch at the Track With Callaway Staff

“It’s hard to put into words how awesome this experience was,” Roger Jou, New Callaway Corvette Owner, said. “What made this experience most memorable were all the great people involved in the process. Having a phenomenal driving instructor with all the support of the Callaway team and race track staff made this the best automotive experience I have done to date."